Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.

Email marketing: Consistently great content trains your audience to anticipate, open, and read emails from your brand.
Social media marketing: Content strategy comes before your social media strategy.
SEO: Search engines reward businesses that publish quality, consistent content.
PPC: For PPC to work, you need great content behind it.

This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.